It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?

Related Mcqs:

1. The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?

   A. gender segmentation
   B. benefit segmentation
   C. occasion segmentation
   D. age and lief-cycle segmentation

2. The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ?

   A. product concept
   B. production concept
   C. production cost expansion concept
   D. marketing concept

3. Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?

   A. Deceptive promotion
   B. Deceptive packaging
   C. Deceptive pricing
   D. Deceptive cost structure

4. A wage differential among groups may not by itself be evidence of discrimination in the labour market because different groups have ?

   A. different preferences for the type of work they are willing to do
   B. different levels of job experience
   C. all of these answers are correct
   D. different levels of education

5. All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?

   A. social class
   B. occupation
   C. lifestyle
   D. personality

6. ________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?

   A. Product differentiation
   B. Market segmentation
   C. Market targeting
   D. Market positioning

7. A person who regularly watches BBC television programs in the UK but fails to pay their TV licence fee is known as ?

   A. excess baggage
   B. a free rider
   C. a costly rider
   D. a common resource
   E. an unwelcome rider

8. Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?

   A. market oriented
   B. a statement of religion
   C. motivating
   D. based on distinctive competencies

9. Which of the following government policies is least likely to increase likely to increase growth in Africa ?

   A. increase expenditure on public education
   B. eliminate civil war
   C. All of these answers would increase growth
   D. increase restrictions on the importing of American tractors and electronics

10. One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ?

    A. terragraphic segmentation
    B. fermagraphic segmentation
    C. geothermy segmentation
    D. geodemographic segmentation