A. Idea generation
B. Concept development and testing
C. Idea screening
D. Brainstorming
Related Mcqs:
- A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?
A. product development
B. commercialization
C. marketing strategy
D. business analysis - If the total product of two workers is 80 and the total product of 3 workers is 90 then the average product of the third worker is ________ and the marginal product of the third worker is _________?
A. 160; 270
B. 10; 30
C. 10; 3.33
D. 30; 10 - In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts - All of the following are thought to be sources of new product ideas EXCEPT ?
A. internal sources
B. customers
C. competitors
D. the local library - R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?
A. Concept development and testing
B. Marketing strategy
C. Business analysis
D. Product development - Peer borrowing groups of five or so people with joit liability approve loans to other members as a substitute for the bank’s screening process The above statement applies to ?
A. Indonesia’s Badan Kredit Kecamatan (BKK)
B. the Association for Development of Microenterprice
C. Bangladesh’s Grameen Bank
D. the Enterprice credit program in Kolkata - Most of Latin America has been characterized by ______ large land-grand estates owned by the few and ________ small poor holdings that rarely provide adequate employment for a family ?
A. multitudinous latitudinous
B. latifundios, minifundios
C. feudum, nocere
D. grameen, repetto - The total number of item that the company carries within its product lines refers to the ________ of the product mix?
A. width
B. depth
C. length
D. consistency - Suppose an industry emits a negative externality such a pollution and the possible methods to internalize the externality are command-and-control policies, pigovian taxes, and tradable pollution permits. If economists were to rank these methods for internalizing a negative externality based on efficiency ease of implementation and the incentive for the industry to further reduce pollution in the future, they would probably rank them in the following order (from most favored to least favored) ?
A. Pigouvian taxes, command-and-control policies, tradable pollution permits.
B. tradable pollution permits, Pigouvian taxes, command-and-control policies
C. tradable pollution permits command-and-control policies, Pigovian taxes.
D. command-and-control policies, tradable pollution permits, Pigovian taxes.
E. They would all rank equally high because the same result can be obtained from any one of the policies - When we know the quantity of a product that buyers wish to purchase at each possible price we know_____________?
A. Demand
B. Supply
C. Excess demand
D. Excess supply
