Markets, Efficiency And The Public Interest

A _____ is a good offered either free or at low cost as an incentive to buy a product ?

A. patronage reward
B. spiff
C. price pack
D. premium

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That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ?

A. innovative marketing
B. consumer oriented marketing
C. value marketing
D. sense -f mission marketing

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All of the following considered to be drawbacks of local marketing EXCEPT ?

A. it can drive up manufacturing and marketing costs by reducing economies of scale
B. it can create logistical problems when the company tries to meet varied requirements
C. it can attract unwanted competition
D. it can dilute the brand’s overall image

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Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?

A. Deceptive promotion
B. Deceptive packaging
C. Deceptive pricing
D. Deceptive cost structure

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When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?

A. Innovative marketing
B. Consumer-oriented marketing
C. Value marketing
D. Societal marketing

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The advantages of audience selectivity no ad competition and personalization apply to which type of media ?

A. Newspapers
B. Television
C. Direct Mail
D. Radio

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One of the most common problems with using internal database information is that ?

A. since it was probably collected for some other purpose it may be incomplete or wrong
B. it is usually expensive to retrieve
C. top executives are usually unwilling to relinquish data therefore the data has limits
D. the data is almost always unsecured and therefore, suspect as to reliability

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Markets, Efficiency And The Public Interest

A _____ is a good offered either free or at low cost as an incentive to buy a product ?

That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ?

All of the following considered to be drawbacks of local marketing EXCEPT ?

Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?

When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?

The advantages of audience selectivity no ad competition and personalization apply to which type of media ?

One of the most common problems with using internal database information is that ?

Today advertising captures about ________ percent of total promotion spending?

Costs that do not vary with production or sales levels are called ?

The last stage in the selling process in the __________ stage?