A. it can drive up manufacturing and marketing costs by reducing economies of scale
B. it can create logistical problems when the company tries to meet varied requirements
C. it can attract unwanted competition
D. it can dilute the brand’s overall image
Related Mcqs:
- In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts - The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?
A. Marketing strategy
B. Marketing control
C. Marketing analysis
D. Marketing implementation - The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?
A. not manipulating the availability of a product for purpose of explotation
B. not using coercion in the marketing channel
C. using gray marketers whenever possible to save the consumer money
D. not exerting undue influence over the reseller’s choice to handle a product - All of the following are criticisms leveled against marketing by critics EXCEPT ?
A. harming consumers through high prices
B. harming consumers through deceptive practices
C. harming consumers through high-pressure selling
D. harming consumers through too many product choices - _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?
A. Innovative marketing
B. Consumer oriented marketing
C. value marketing
D. Sense of mission marketing - __________ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system?
A. Enlightened marketing
B. Myopic marketing
C. Fundamental marketing
D. Conceptual marketing - One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?
A. become a vehicle for pitching the sponsor’s products
B. become a vehicle for pitching the sponsor’s products
C. become a means for raising prices
D. become a means of unfair competition - If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?
A. Newspapers
B. Television
C. Direct Mail
D. Radio - A child in the United States is normally exposed to all of the following values EXCEPT ?
A. achievement ans success
B. activity and involvement
C. material comfort
D. collectivism - Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?
A. market oriented
B. a statement of religion
C. motivating
D. based on distinctive competencies
