That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ?

Related Mcqs:

1. Progress that meets the needs of the present without compromising the ability of future generations to meet their own needs is ?

   A. the tragedy of commons
   B. sustainable development
   C. net primary productivity (NPP)
   D. the impossibility theorem

2. If some gain and some lose as the result of a proposed change and it can be demonstrated that the value of the gains would exceed the value of the losses then the change is said to be ?

   A. technically efficient.
   B. inefficient.
   C. potentially efficient
   D. unequivocally Pareto optimal

3. In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

   A. They did not investigate pricing correctly and priced the product too high
   B. They did not investigate dealer reaction and had inadequate distribution
   C. They defined their marketing research problem too narrowly
   D. They failed to account for the Pepsi Challenge taste test in their marketing efforts

4. The purpose of strategic planning is to find ways in which the company can best ?

   A. overcome losses
   B. use its strengths to take advantage of attractive opportunities in the environment
   C. avoid paying taxes
   D. avoid the expense of costly research and development while still getting the benefits

5. All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP ?

   A. marketing provides a guiding philosophy
   B. marketing is the only discipline that can provide a formal structure for the planning effort
   C. marketing provides inputs to strategic planners by helping to identify attractive market opportunities
   D. within individual business units marketing designs strategies for reaching the unit’s objectives

6. Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

   A. internal marketing
   B. service-profit chains
   C. interactive marketing
   D. service differentiation

7. Mention the name for economic theory that the support of business that allows them to flourish will eventually benefit middle- and lower-income people in the form of increased economic activity and reduced unemployment?

   A. End benefit
   B. Trickle down
   C. Free market
   D. Capitalism

8. Countries with chronic balance of payments deficits eventually need to borrow abroad often from the ________ as the lender of last resort?

   A. U.S
   B. OECD
   C. IMF
   D. OPEC

9. Which trade theory contends that a country that initially develops and exports a new product may eventually become an importer of it and may no longer manufacture the product ?

   A. Theory of factor endowments
   B. Theory of overlapping demands
   C. Economies of scale theory
   D. Product life cycle theory

10. A company faces several major decisions in international marketing the first of these decisions is often ?

    A. deciding whether to go international
    B. looking at the global marketing environment
    C. deciding which markets to enter
    D. deciding how to enter markets