Markets, Efficiency And The Public Interest

A. Advertising
B. Personal selling
C. Public relations
D. Sales promotion

A. retrieval systems
B. marketing research reports
C. flow diagrams and PERT charts
D. internal databases

A. gender segmentation
B. benefit segmentation
C. occasion segmentation
D. age and lief-cycle segmentation

A. long term customer sanctification
B. competitive predatory pricing performance
C. full customer service
D. retention rates

A. Selling agents
B. Rack jobbers
C. Manufacturer’s agents
D. Purchasing agents

A. Slice of life
B. Lifestyle
C. Mood or imagery
D. Personality symbol

A. Too much advertising
B. Too few social goods
C. Cultural pollution
D. Too much political power

A. facilitator
B. referent actor
C. opinion leader
D. social role player

A. Consumer products
B. Services
C. Industrial products
D. Specialty products

A. current profit maximization
B. product quality leadership
C. Market share leadership
D. Survival