Markets, Efficiency And The Public Interest

A. licensed brand
B. manufacturer’s brand private brand
C. private brand
D. co-brand

A. Intangibility
B. Inseparability
C. Variability
D. Perishability

A. lower prices
B. increase promotion both at home and abroad
C. continuously improve their products at home
D. join into cartels at home

A. Innovative marketing
B. Consumer oriented marketing
C. value marketing
D. Sense of mission marketing

A. Online infomercials
B. Online ads
C. Online broadcasts
D. Online bullets

A. Product extensions
B. Line extensions
C. Brand extensions
D. New brands

A. factory outlet
B. super specialty store
C. seconds store
D. warehouse club

A. browsers
B. Webcasters
C. search engines
D. software

A. idea
B. demand
C. product
D. service

A. internal marketing
B. service-profit chains
C. interactive marketing
D. service differentiation