A. browsers
B. Webcasters
C. search engines
D. software
Related Mcqs:
- Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?
A. line extension
B. brand extension
C. multibranding
D. new brands - Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called?
A. custom products
B. specialty products
C. convenience products
D. shopping products - The course of a product’s sales and profits over its lifetime is called ?
A. the sales chart
B. the dynamic growth curve
C. the adoption cycle
D. the adoption cycle
E. the product life cycle - When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?
A. Selective sponsorship
B. Probing
C. focus group interviewing
D. the Delphi method - Wal-Mart owned Sam’s club is an example of a retail called a(n) ?
A. factory outlet
B. super specialty store
C. seconds store
D. warehouse club - The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ?
A. discount
B. allowance
C. premium
D. rebate - The place in the business buying behavior model where interpersonal and individual influences might interact is called the ?
A. environment
B. response
C. stimuli
D. buying center - The type of salesforce structure in which the sales force sells along product lines is called a ?
A. territorial salesforce
B. product salesforce
C. customer salesforce
D. retail salesforce - The practice of going after a large share of a smaller market or subsets of a few markets is called ?
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. turbo marketing - In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts
