Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?

Related Mcqs:

1. ___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?

   A. Duobranding B. Line extension C. Brand extension D. Multibranding...

2. When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?

   A. Product extensions B. Line extensions C. Brand extensions D. New brands...

3. A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

   A. product development B. commercialization C. marketing strategy D. business analysis...

4. By which process the holder of a mortgage seizes the property of a homeowner who has not made interest and or principal payments on time as stipulated in the mortgage contract ?

   A. Foreclosure B. Default C. Bankrupt D. None of these...

5. What is called an additional levy added to some charge ?

   A. Fine B. Surcharge C. Additional Charged D. Extra charges...

6. If the total product of two workers is 80 and the total product of 3 workers is 90 then the average product of the third worker is ________ and the marginal product of the third worker is _________?

   A. 160; 270 B. 10; 30 C. 10; 3.33 D. 30; 10...

7. If a factor exhibits diminishing marginal product, hiring additional units of the factor will ?

   A. cause a reduction is output B. have no effect on output C. increase the marginal product of the factor D. generate ever smaller amounts of output...

8. R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?

   A. Concept development and testing B. Marketing strategy C. Business analysis D. Product development...

9. Defenders of the use of brand names argue that brand names ?

   A. all of these answers B. are useful even in socialist economics such as the former Soviet Union C. provide information about the quality of the product give firms incentive to maintain high quality...

10. For Economics category a first Nobel prize was given in____________?

    A. 1901 B. 1969 C.1945 D. 1968 Submitted by: Manzoor Ahmed Hoth...