A __________ is a brand created and owned by a reseller of a product of service ?

Related Mcqs:

1. When capital is owned by the firm as opposed to being directly owned by household capital income may take any of the following forms except ?

   A. interest
   B. dividends
   C. increases in stocks of goods
   D. retained earnings

2. A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

   A. product development
   B. commercialization
   C. marketing strategy
   D. business analysis

3. Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?

   A. line extension
   B. brand extension
   C. multibranding
   D. new brands

4. When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?

   A. Product extensions
   B. Line extensions
   C. Brand extensions
   D. New brands

5. If the total product of two workers is 80 and the total product of 3 workers is 90 then the average product of the third worker is ________ and the marginal product of the third worker is _________?

   A. 160; 270
   B. 10; 30
   C. 10; 3.33
   D. 30; 10

6. Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

   A. internal marketing
   B. service-profit chains
   C. interactive marketing
   D. service differentiation

7. R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?

   A. Concept development and testing
   B. Marketing strategy
   C. Business analysis
   D. Product development

8. Defenders of the use of brand names argue that brand names ?

   A. all of these answers
   B. are useful even in socialist economics such as the former Soviet Union
   C. provide information about the quality of the product
   give firms incentive to maintain high quality

9. Which of the following is foreign owned (even through it is traditionally thought of as a U.S company) ?

   A. IBM
   B. Xerox
   C. Kodak
   D. Universal Studios

10. Wal-Mart owned Sam’s club is an example of a retail called a(n) ?

    A. factory outlet
    B. super specialty store
    C. seconds store
    D. warehouse club