The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?

Related Mcqs:

1. If a person who works in coal mine gets paid more than a person with a similar background and skills who works in a safer job, then ?

   A. coal miners must have greater human capital than others
   B. we have observed a compensating differential
   C. coal miners must be more attractive than other workers
   D. we have evidence of discrimination against workers outside the coal mine

2. __________ is person’s distinguishing psychological characteristics that lead to his or her own environment?

   A. Psychographics
   B. Personality
   C. Demographics
   D. Lifestyle

3. The stock of knowledge, skills and talents that people possess is called ?

   A. training investment
   B. skill capital
   C. skill-building investment
   D. human capital

4. If in Pakistan real GDP/person in 2004 is Rs18,073 and real GDP/person is 2005 is Rs18,635 What is the growth rate of real output per person over this period ?

   A. 3.1 percent
   B. 3.0 percent
   C. 18.6 percent
   D. 18.0 percent

5. A group of modern economists who believe that institutional factors and confidence strongly influence business behaviour and that expanding demand will usually increase output rather than prices are the ?

   A. monetarists.
   B. keynesians
   C. post-keynesians
   D. new classical school

6. If the consumption of good by one person does not reduce the quantity available by others and nobody can be easily excluded from consumption, we are referring to a ?

   A. Private good
   B. merit good
   C. public good
   D. abundant good

7. The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy ?

   A. Optional-product pricing
   B. Captive-product pricing
   C. By-product pricing
   D. Product line pricing

8. It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?

   A. actionable
   B. substantial
   C. differentiable
   D. measurable

9. The type of sales presentation approach that requires good listening and problem-solving skills is the ?

   A. canned approach
   B. formula appraoch
   C. need-satisfaction approach
   D. critical-thinking approach

10. Government granted monetary assistance to a person or a group in support of an enterprise regarded as being in public interest. This is called subsidy. Point out the statement which is also a subsidy ?

    A. Financial assistance given by one person or government to another
    B. Financial assistance given to poor people
    C. Financial assistance given to aged people
    D. Financial assistance given to small companies