Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?

Related Mcqs:

1. In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

   A. They did not investigate pricing correctly and priced the product too high
   B. They did not investigate dealer reaction and had inadequate distribution
   C. They defined their marketing research problem too narrowly
   D. They failed to account for the Pepsi Challenge taste test in their marketing efforts

2. Which economics term describes the takeover of one textile manufactures by another ?

   A. Diversification
   B. horizontal integration
   C. monopoly
   D. vertical integration

3. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?

   A. Marketing strategy
   B. Marketing control
   C. Marketing analysis
   D. Marketing implementation

4. _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?

   A. Innovative marketing
   B. Consumer oriented marketing
   C. value marketing
   D. Sense of mission marketing

5. __________ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system?

   A. Enlightened marketing
   B. Myopic marketing
   C. Fundamental marketing
   D. Conceptual marketing

6. One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?

   A. become a vehicle for pitching the sponsor’s products
   B. become a vehicle for pitching the sponsor’s products
   C. become a means for raising prices
   D. become a means of unfair competition

7. ________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?

   A. Product differentiation
   B. Market segmentation
   C. Market targeting
   D. Market positioning

8. Pakistan is the _____largest tobacco Producer country in the world?

   A. Sixth
   B. Seventh
   C. Fifth
   D. Eight

9. The largest producer of Tobacco in the world is ?

   A. USA
   B. China
   C. India
   D. Russia

10. Besides tobacco, tea and cotton, which is the agricultural produce of China ?

    A. Maize
    B. Rice
    C. Soybean
    D. Millets