A. Product differentiation
B. Market segmentation
C. Market targeting
D. Market positioning
Related Mcqs:
- In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts - Suppose that the world price of tin is above the target (ceiling) price that is defined by an international commodity agreement. To move the world price toward the target price, a buffer stock agreement would require its buffer stock manager to ____ tin and an export quota agreement would require that member countries _________ their export of tin?
A. purchase; decrease
B. purchase; increase
C. sell; increase
D. sell; decrease - The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?
A. Marketing strategy
B. Marketing control
C. Marketing analysis
D. Marketing implementation - A wage differential among groups may not by itself be evidence of discrimination in the labour market because different groups have ?
A. different preferences for the type of work they are willing to do
B. different levels of job experience
C. all of these answers are correct
D. different levels of education - Which market is characterized by a small number of large buyers who control all purchases and therefore the market price of a good a service ?
A. Oligopoly
B. Grey market
C. Oligopsony
D. Green market - Polish economist Oskar Lange’s model of decentralized ______ combined the advantages of market allocation with more uniform income distribution by dividing the returns from social ownership of nonhuman productive resources among the whole population ?
A. market socialism
B. capitalism
C. mixed economy
D. monopoly - Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?
A. Hispanics and Asians
B. African Americans
C. Western Europeans
D. Middle Eastern - Progress that meets the needs of the present without compromising the ability of future generations to meet their own needs is ?
A. the tragedy of commons
B. sustainable development
C. net primary productivity (NPP)
D. the impossibility theorem - Suppose that ABC publishing sells an economics textbook and accompanying study guide. Raheel is willing to pay Rs75 for the text and Rs15 for the study guide. Mariam is willing to spend Rs60 for the text and Rs25 for the study guide. Suppose both the book and study guide have a zero-marginal cost of study production. If ABC publishing charges separate price for both products its best strategy is to charge price that when combined, total ?
A. Rs 85
B. Rs 75
C. Rs 80
D. Rs 60 - ________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?
A. Optional-product pricing
B. Captive-product pricing
C. Product line pricing
D. By-product pricing
