A. Slice of life
B. Lifestyle
C. Mood or imagery
D. Personality symbol
Related Mcqs:
- When one firm in the breakfast cereal market started an advertising campaign that stressed the nutritional value of its cereals, all other cereal manufacturers started similar advertising campaign This suggests that the breakfast cereal market is ?
A. monopolistically competitive
B. oligopolistic
C. perfectly competitive
D. indeterminate from this information - A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?
A. product development
B. commercialization
C. marketing strategy
D. business analysis - Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?
A. market oriented
B. a statement of religion
C. motivating
D. based on distinctive competencies - If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n) ?
A. Product idea
B. Product image
C. Product concept
D. Product features - If the total product of two workers is 80 and the total product of 3 workers is 90 then the average product of the third worker is ________ and the marginal product of the third worker is _________?
A. 160; 270
B. 10; 30
C. 10; 3.33
D. 30; 10 - In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?
A. meaningful
B. distinctive
C. believable
D. remembered - Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?
A. wife
B. husband
C. teenage children
D. grandparent - R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?
A. Concept development and testing
B. Marketing strategy
C. Business analysis
D. Product development - Which of the following firms is most likely to spend a large percentage of their revenue on advertising ?
A. the producer of a highly differentiated consumer product
B. the manufacturer of an undifferentiated consumer commodity
C. a perfect competitor
D. The manufacturer of an industrial product
E. The producer of a low-quality product that costs the same to produce as a similar high-quality product - Which of the following is not put forth as a criticism of advertising and brand names ?
A. Advertising manipulates people’s tastes to create a desire that otherwise would not exist
B. Advertising increase competition Which causes unnecessary bankruptcies and layoffs.
C. Advertising increases brand loyalty causes demand to be more inelastic and thus, increase mark-up over marginal cost.
All of these answers are criticisms of advertising and brand names
