A. since it was probably collected for some other purpose it may be incomplete or wrong
B. it is usually expensive to retrieve
C. top executives are usually unwilling to relinquish data therefore the data has limits
D. the data is almost always unsecured and therefore, suspect as to reliability
Related Mcqs:
- Name the organization in which people are associated together for a common purpose under a common name. This organization is recognized and created by law ?
A. Company
B. Corporation
C. Cooperative
D. Limited Company - Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources ?
A. Marketing intelligence
B. Marketing research
C. Customer profiles
D. Internal databases - In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts - The basic economic problems will not be solved by ?
A. Market forces
B. Government intervention
C. A mixture of government intervention and the free market
D. The creation of unlimited resources - All of the following are trade problems of developing countries except?
A. unstable export markets
B. improving terms of trade
C. limited access to the markets of industrial countries
D. highly elastic demand curves for their products - Multinational corporations face problems since they ?
A. cannot benefit from the advantage of comparative advantage
B. may raise political problems in countries where their subsidiaries operate
C. can only invest at home but not overseas
D. can only invest overseas but not at home - Which of the following is NOT one of the problems facing most developing nations ?
A. Food shortages
B. Foreign debt
C. Rapid population growth
D. Labor shortages - What is called the rules of laws which governs the internal affairs of an organization ?
A. Corporate Laws
B. Secondary Laws
C. By laws
D. Internal Laws - Internal balance refers to ?
A. full employment and price stability
B. exports minus imports
C. monetary policy offsetting fiscal policy
D. exports equal to imports - Starting from a position of internal and external balance a reduction in aggregate demand will cause a current account ?
A. deficit
B. surplus
C. revaluation
D. devaluation
