The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?

Related Mcqs:

1. Technological advances, shifts in consumer tastes, and increased competition all of which reduce demand for a product are typical of which stage in the PLC ?

   A. decline stage
   B. introduction stage
   C. growth stage
   D. maturity stage

2. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?

   A. Marketing strategy
   B. Marketing control
   C. Marketing analysis
   D. Marketing implementation

3. In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

   A. They did not investigate pricing correctly and priced the product too high
   B. They did not investigate dealer reaction and had inadequate distribution
   C. They defined their marketing research problem too narrowly
   D. They failed to account for the Pepsi Challenge taste test in their marketing efforts

4. If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?

   A. master salespersons
   B. sales assistants
   C. technical support persons
   D. telemarketers

5. Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?

   A. market oriented
   B. a statement of religion
   C. motivating
   D. based on distinctive competencies

6. The pattern of economic growth describes the phenomenon of countries moving up in technological development by following the patterns of countries ahead of them in the development process ?

   A. flying geese
   B. import substitution
   C. export orientation
   D. commodity expansion

7. Technological improvements are similar to international trade since they both ?

   A. Provide benefits for all producers and consumers
   B. Increase the nation’s aggregate income
   C. Reduce unemployment for all domestic workers
   D. Ensure that industries can operate at less than full capacity

8. The growth path resulting from technological progress for a given saving rate is known as the ?

   A. Steady state growth path
   B. Steady state invention rate
   C. Steady state level of output
   Unsteady state growth path

9. The belief that the rate of growth depends upon technological progress facilitated by institutions incentives and government is known as ________ growth theory?

   A. endogenous
   B. exogenous
   C. beta
   D. convergence

10. Technological improvements in agriculture that shift the supply of agricultural commodities to the right tend to ?

    A. increase total revenue to farmers as a whole because the demand for food is elastic
    B. increase total revenue to farmers as whole because the demand for food is inelastic
    C. reduce total revenue to farmers as a whole because the demand for food is elastic
    D. reduce total revenue to farmers as a whole because the demand for food is inelastic