A. vertical marketing system
B. parallel marketing system
C. diversified marketing system
D. horizontal marketing system
Related Mcqs:
- In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts - The market power effect of an international joint venture can lead to welfare losses for the domestic economy unless offset by cost reductions. Which type of cost reduction would not lead to offsetting welfare gains for the overall economy ?
A. R&D generating welfare improved technology
B. development of more productive machinery
C. new work rules promoting workers efficiency
D. lower wages extracted from workers - If the demand for coffee decreases as income decreases, coffee is ?
A. an inferior good
B. a normal good
C. a complementary good
D. a substitute good - Coffee requires hot and moist climate and grows best on slopes which of the following countries is leading in coffee production?
A. Indonesia
B. India
C. Brazil
D. None of these - Coffee requires hot and moist climate and grows best on slopes which of the following countries is leading in coffee production ?
A. Indonesia
B. India
C. Brazil
D. None of these - All of the following are potential advantages of an international joint venture except ?
A. sharing research and development cost among corporations
B. forestalling protectionism against imports
C. establishing work rules promoting higher labor productivity
D. operating at diseconomy-of-scale output levels - The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?
A. Marketing strategy
B. Marketing control
C. Marketing analysis
D. Marketing implementation - The market for hand tools (such as hammers and screwdrivers) is dominated by Draper Stanley, and Craftsman This market is best described as ?
A. monopolistically competitive
B. a monopoly
C. an oligopoly
D. competitive - If a firm were to bid to do a turnkey operation where they would choose a building site designing a cement factory to build the plant hire construction crews assemble materials and equipment to run the new factory and turn over the finished factory ready to operate to the owners the firm would be using which of the following ?
A. Core Process products selling
B. Design Products selling
C. Reciprocal spelling
D. Systems selling - The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?
A. gender segmentation
B. benefit segmentation
C. occasion segmentation
D. age and lief-cycle segmentation
