A. Product feature
B. sponsorship
C. brand
D. logo
Markets, Efficiency And The Public Interest
Markets, Efficiency And The Public Interest
A. reseller
B. business
C. government
D. service
A. Target market decisions
B. Produced assortment and services decisions
C. Pricing decisions
D. Promotion decisions
A. Psychographics
B. Personality
C. Demographics
D. Lifestyle
A. conventional marketing system
B. power-based marketing system
C. horizontal marketing system
D. vertical marketing system
A. Affordable method
B. Percentage of sales method
C. Competitive parity method
D. Objective and task method
A. the sales chart
B. the dynamic growth curve
C. the adoption cycle
D. the adoption cycle
E. the product life cycle
A. territorial sales force structure
B. pychographic trait sales force structure
C. product sales force structure
D. customer sales force structure
A. not manipulating the availability of a product for purpose of explotation
B. not using coercion in the marketing channel
C. using gray marketers whenever possible to save the consumer money
D. not exerting undue influence over the reseller’s choice to handle a product
A. deciding whether to go international
B. looking at the global marketing environment
C. deciding which markets to enter
D. deciding how to enter markets