A. reseller
B. business
C. government
D. service
Related Mcqs:
- In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts - Which company in the United States would likely be most concerned about Brazil’s dumping of steel in the U.S market ?
A. General Motors, the manufacturer of automobiles
B. Tennessee Mining Co. an iron-ore mining company
C. Caterpillar Corp the producer of earth moving equipment
D. Sneva Construction Co. The builder of skyscrapers - If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?
A. market penetrations
B. market development
C. product development
D. diversification - There is a decentralized market where geographically dispersed dealers are linked by telephones and computer screens. The market is for securities not listed on a stock or bond exchange. Name the market ?
A. Grey market
B. Over-the counter (OTC)
C. Open market
D. Back market - If a producer has market power (can influence the price of the product in the market) then free market solutions ?
A. are equitable.
B. are efficient
C. maximize consumer surplus
D. are inefficient - If all firms in a market have identical cost structures and if inputs used in the production of the good in that market are readily available, then the long-run market supply curve for that good should be ?
A. downward sloping
B. perfectly inelastic
C. upward sloping
D. perfectly elastic - If interest rates rise then costs are likely to _______ and demand is likely to _________?
A. rise, fall
B. rise; rise
C. fall; fall
D. fall; rise - Unlike a black market, what is called a system of secretly selling or trading commodities which is not necessarily illegal ?
A. Grey market
B. White market
C. Red market
D. Open market - Term the central market for buying and selling all kind of securities ?
A. A big company
B. Stock Exchange
C. Joint stock
D. A multinational company - A life insurance company forces Enzo to have a medical examination prior to selling him insurance ?
A. transitivity
B. impossibility
C. independence
D. unanimity
