A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ?

Related Mcqs:

1. A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

   A. product development
   B. commercialization
   C. marketing strategy
   D. business analysis

2. If the total product of two workers is 80 and the total product of 3 workers is 90 then the average product of the third worker is ________ and the marginal product of the third worker is _________?

   A. 160; 270
   B. 10; 30
   C. 10; 3.33
   D. 30; 10

3. Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

   A. internal marketing
   B. service-profit chains
   C. interactive marketing
   D. service differentiation

4. The 1993 World Bank study entitled The East Asian Miracle (1993) identifies eight high performing Asian economies Which of the following is not one of them ?

   A. Japan
   B. Four tigers
   C. Vietnam
   D. Thailand

5. The 1993 World Bank study entitled The East Asian Miracle identifies eight high performing Asian economies. Which of the following is not one of them ?

   A. Japan
   B. The four tigers
   C. Vietnam
   D. Thailand

6. A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ?

   A. micro marketing
   B. niche marketing
   C. mass marketing
   D. segment marketing

7. R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?

   A. Concept development and testing
   B. Marketing strategy
   C. Business analysis
   D. Product development

8. When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?

   A. Selective sponsorship
   B. Probing
   C. focus group interviewing
   D. the Delphi method

9. A __________ is a brand created and owned by a reseller of a product of service ?

   A. licensed brand
   B. manufacturer’s brand private brand
   C. private brand
   D. co-brand

10. A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?

    A. retailer
    B. wholesaler
    C. distribution channel
    D. logistics