Markets, Efficiency And The Public Interest

A. Optional-product pricing
B. Captive-product pricing
C. Product line pricing
D. By-product pricing

A. Affordable method
B. Percentage of Sales method
C. Competitive parity method
D. Objective and task method

A. barter
B. buy-back
C. counterpurchase
D. like-value-exchange

A. cause-related marketing
B. idea marketing
C. nonprofit marketing
D. person marketing

A. Geographic
B. Demographic
C. Psychographic
D. Behavioral

A. actionable
B. substantial
C. differentiable
D. measurable

A. Mass marketing
B. Market segmentation
C. Market targeting
D. Market positioning

A. genre
B. style
C. fashion
D. fad

A. Product differentiation
B. Market segmentation
C. Market targeting
D. Market positioning

A. Internet commerce
B. Web commerce
C. Computer commerce
D. Electronic commerce