Markets, Efficiency And The Public Interest

A. marketing strategy
B. marketing control
C. marketing analysis
D. marketing implementation

A. canned approach
B. formula appraoch
C. need-satisfaction approach
D. critical-thinking approach

A. Bill Gates
B. Robert Louis Stevenson
C. Arthur Miller
D. Henry Ford

A. line extension
B. brand extension
C. multibranding
D. new brands

A. Optional-product pricing
B. Captive-product pricing
C. By-product pricing
D. Product line pricing

A. width
B. depth
C. length
D. consistency

A. self-service retailing
B. limited-service retailing
C. full-service retailing
D. service merchandiser

A. Deceptive promotion
B. Deceptive packaging
C. Deceptive pricing
D. Deceptive cost structure

A. direct exporting
B. indirect exporting
C. licensing
D. contract manufacturing

A. achievement ans success
B. activity and involvement
C. material comfort
D. collectivism