A. self-service retailing
B. limited-service retailing
C. full-service retailing
D. service merchandiser
Related Mcqs:
- Catalog marketing is big business in the United States. The average house hold receives __________ catalogs per year?
A. 25
B. 50
C. 75
D. 100 - Wal-Mart owned Sam’s club is an example of a retail called a(n) ?
A. factory outlet
B. super specialty store
C. seconds store
D. warehouse club - What is called the tax that is levied on retail price of merchandise collected by retailer ?
A. Sales Tax
B. General Tax
C. Local Tax
D. Gross Tax - What is called an arrangement of workers machines, and equipment in which the product being assembled passes consecutively from operation to operation or the process in which finished products are turned out in a mechanically efficient, though impersonal, manner ?
A. Assembly line
B. Production line
C. Both of them
D. None of them - A(n) _____ is a retail store that carries a narrow product line with a deep assortment within that line ?
A. shopping goods store
B. convenience store
C. specialty store
D. department store - Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?
A. Deceptive promotion
B. Deceptive packaging
C. Deceptive pricing
D. Deceptive cost structure - The retail price index is used to__________________?
A. construct price lists
B. compare shop prices
C. measure changes in the cost of living
D. None of the above - Which term is used for the period of competition in which each competitor tries to cut retail prices below the others ?
A. Price competition
B. Price support
C. Price war
D. Price battle - The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy ?
A. Optional-product pricing
B. Captive-product pricing
C. By-product pricing
D. Product line pricing - Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?
A. current profit maximization
B. product quality leadership
C. Market share leadership
D. Survival
