A(n) _____ is a retail store that carries a narrow product line with a deep assortment within that line ?

Related Mcqs:

1. The total number of item that the company carries within its product lines refers to the ________ of the product mix?

   A. width
   B. depth
   C. length
   D. consistency

2. A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

   A. product development
   B. commercialization
   C. marketing strategy
   D. business analysis

3. Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?

   A. Deceptive promotion
   B. Deceptive packaging
   C. Deceptive pricing
   D. Deceptive cost structure

4. If the total product of two workers is 80 and the total product of 3 workers is 90 then the average product of the third worker is ________ and the marginal product of the third worker is _________?

   A. 160; 270
   B. 10; 30
   C. 10; 3.33
   D. 30; 10

5. A country has a comparative advantage in the production of a product if the good’s _____ cost in different from the good’s _____ cost in another country ?

   A. resource; resource
   B. foreign exchange money
   C. opportunity; opportunity
   D. money; opportunity

6. ______ includes practices such as overstating the product’s features or performance luring the customer to the store for a bargain that is out of stock, or running rigged contests ?

   A. Deceptive promotion
   B. Deceptive packaging
   C. Deceptive pricing
   D. Deceptive cost structure

7. The typical method of retail operation used by supermarkets and catalog showrooms is called ?

   A. self-service retailing
   B. limited-service retailing
   C. full-service retailing
   D. service merchandiser

8. Wal-Mart owned Sam’s club is an example of a retail called a(n) ?

   A. factory outlet
   B. super specialty store
   C. seconds store
   D. warehouse club

9. The retail price index is used to__________________?

   A. construct price lists
   B. compare shop prices
   C. measure changes in the cost of living
   D. None of the above

10. What is called the tax that is levied on retail price of merchandise collected by retailer ?

    A. Sales Tax
    B. General Tax
    C. Local Tax
    D. Gross Tax