A. Optional-product pricing
B. Captive-product pricing
C. By-product pricing
D. Product line pricing
Related Mcqs:
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing - According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?
A. Good-value strategy
B. Premium strategy
C. Overcharging strategy
D. Snob strategy - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?
A. First degree
B. Second degree
C. Third degree
D. Fourth degree - The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?
A. by-product pricing
B. captive product pricing
C. optional product pricing
D. Two part pricing - The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?
A. promotional pricing
B. geographical pricing
C. cyclical pricing
D. short term pricing - A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?
A. product development
B. commercialization
C. marketing strategy
D. business analysis - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?
A. current profit maximization
B. product quality leadership
C. Market share leadership
D. Survival
Mcq Added by: Adden wafa