A company’s compensation plan should reflect its overall marketing strategy For example if the overall strategy is to grow rapidly and gain market share the compensation plan should reward ?

Related Mcqs:

1. In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

   A. They did not investigate pricing correctly and priced the product too high
   B. They did not investigate dealer reaction and had inadequate distribution
   C. They defined their marketing research problem too narrowly
   D. They failed to account for the Pepsi Challenge taste test in their marketing efforts

2. successful ________ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies?

   A. marketing strategy
   B. marketing control
   C. marketing analysis
   D. marketing implementation

3. According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?

   A. Good-value strategy
   B. Premium strategy
   C. Overcharging strategy
   D. Snob strategy

4. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?

   A. Marketing strategy
   B. Marketing control
   C. Marketing analysis
   D. Marketing implementation

5. If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?

   A. market penetrations
   B. market development
   C. product development
   D. diversification

6. Which scholar argues the following Plantations have no significant advantage over peasants [for] crops for which centralized processing and marketing are not necessary Cocoa and coconuts are typical examples of a lack of large scale economies Peasants can grow and process these crops in small lots with no large capital requirement beyond small indigenous tools and facilities ?

   A. Yujiro Hayami
   B. Raanan Weitz
   C. Hans Singer
   D. Tim Dyson

7. _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?

   A. Innovative marketing
   B. Consumer oriented marketing
   C. value marketing
   D. Sense of mission marketing

8. __________ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system?

   A. Enlightened marketing
   B. Myopic marketing
   C. Fundamental marketing
   D. Conceptual marketing

9. A share or an interest in an enterprise, especially a financial share, is called ?

   A. Share holding
   B. Stake
   C. Partnership
   D. None of these

10. The share of sugarcane crop in value added in agriculture is 6.3 percent What is the share in GDP ?

    A. 5.1%
    B. 1.5%
    C. 6%
    D. 4%