_______ factors are the most popular bases for segmenting customer groups?

Related Mcqs:

1. A wage differential among groups may not by itself be evidence of discrimination in the labour market because different groups have ?

   A. different preferences for the type of work they are willing to do
   B. different levels of job experience
   C. all of these answers are correct
   D. different levels of education

2. Hollis Chenery and Alan Strout identity three development stages in which growth proceeds at the highest rate permitted by the most limiting factors These factors are ?

   I- the skill limit
   II- the savings gap
   III- the fiscal gap
   IV- the foreign exchange gap

   A. I and II only
   B. II and IV only
   C. I, II and III only
   D. I, II and IV only

3. If the economy is at the peak of the business cycle, aggregate demand ____ unemployment _______ inflation _______ and the current account of the balance of payments is likely to move towards _______?

   A. rise; falls; rise; deficit
   B. falls; rises; falls; surplus
   C. falls; falls; falls; surplus
   D. is static; low; rises; deficit

4. _______ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call?

   A. Prospecting
   B. Preapproach
   C. Approach
   D. Handling objections

5. In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?

   A. They did not investigate pricing correctly and priced the product too high
   B. They did not investigate dealer reaction and had inadequate distribution
   C. They defined their marketing research problem too narrowly
   D. They failed to account for the Pepsi Challenge taste test in their marketing efforts

6. Keynesian economics became popular because it was able to explain ?

   A. stagflation in the late 1970s
   B. demand-pull inflation in the 1960s
   C. low growth rates in the 1950s
   D. The prolonged existence of high unemployment during the Great depression

7. ____ was a strategy for industrial development popular in Latin America in the 1950s 1 1960s for promoting domestic production by erecting high protective tariffs on imports of manufactured goods ?

   1. export led growth
   2. import substitution
   3. dynamic hedging
   4. countervailing duties

8. The Baker plan (1985) stressed _______ and the Brady Plan (1989) emphasized _______ respectively?

   A. IMF decentralization; World Bank dissolution
   B. new loans from multilateral agencies and surplus countries; debt reduction or write-downs
   C. structural adjustment loans for LDCs experiencing unanticipated external shocks; renewed emphases on macroeconomic stabilization programs
   D. debt relief for at leas three-fourths of the eligible HIPCs; shorter requirements for adjustment programs

9. Behavioral theories of the firm concentrate on the _______ interests of _______?

   A. common; different parts of the firm
   B. common; mangers
   C. conflicting; managers
   D. conflicting; different parts of the firm

10. Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?

    A. Hispanics and Asians
    B. African Americans
    C. Western Europeans
    D. Middle Eastern