A. cause-related marketing
B. idea marketing
C. nonprofit marketing
D. person marketing
Related Mcqs:
- Micheal Roemer’s three-sector model shows that growth in the booming export sector I- reduces the price of foreign exchange II- retards other sectors’ growth by reducing incentives to export other commodities III- reduces incentives to replace domestic goods for imports IV- raises factor and input prices for non-booming sectors ?
A. I and III only
B. II and III only
C. I, II and III only
D. I, II , III only IV - The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?
A. Marketing strategy
B. Marketing control
C. Marketing analysis
D. Marketing implementation - In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts - The agreements that were reached at the Bretton Woods conferences in 1944 established a system ?
A. of essentially fixed exchange rates under which each country agreed to intervene in the foreign exchange market when necessary to maintain the agreed upon value of its currency
B. in which the value of currencies was fixed in terms of a specific number of ounces of gold, which in turn determined their values in international trading
C. of floating exchange rates determined of the supply and demand of one nation’s currency relative to the currency of other nations
D. That prohibited governments from intervening in the foreign exchange markets - The circular flow of goods and incomes shows the relationship between?
A. Wages and salaries.
B. income and money
C. goods and services.
firms and households - Because of the decrease in the value of money, there comes exaggerated increase in incomes and prices. How is termed this system ?
A. Hyperinflation
B. Ultra-inflation
C. A cute inflation
D. Super inflation - If people with higher incomes pay a higher percentage of income in taxes, the income tax structure is ?
A. progressive
B. regressive
C. value added taxes (VAT)
D. excise taxes - If Pakistan’s incomes rise faster than those in most other countries the the exchange value will tend to ?
A. fluctuate more than it would do otherwise
B. appreciate
C. depreciate
D. not be affected - Rawls’s miximin criterion does not mean that there should be redistribution so as to equalise everyone’s incomes in society because ?
A. Such redistribution would mean that those who worked hard were no better off than those who were lazy and this would be unfair.
B. such redistribution would not maximize the total income of all members of society
C. Such redistribution would remove the incentive to work hard, so society’s total income would fall, and so the least well off person would be worse off than they could be under a system in which there was some inequality income.
D. such redistribution would amount to confiscation of honestly earned income from higher earners and so would be unjust. - In the West Women and non-whites on average receive lower incomes than white men because ?
A. they tend to work in relatively unskilled jobs
B. educational disadvantage
C. firms are reluctant to invest in training
D. all of the above
