Author: admin

A. latent demand
B. irregular demand
C. overfull demand
D. excessive

A. Future Product
B. Expected Product
C. Latent Product
D. Existing Product

A. Customer
B. Fund raiser, contributor
C. Voter
D. Prospect

A. we sell quality
B. we challenge competitors
C. we implement ads
D. we sell hope

A. Product
B. Show
C. Reality
D. Service

A. Durable
B. Impulse
C. Physical
D. Service e. Event

A. at least two parties
C. each party is capable of communication and delivery
D. each party is free to accept or reject the exchange offer
E. all of the above

A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Developing marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E. improving the quality of life for consumers

A. Execution
C. Strategies
D. Tactics
E. Research