Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

Related Mcqs:

1. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

   A. Business markets B. Global markets C. Consumer markets D. Nonprofit and governmental markets...

2. The factory outlets and ware house clubs are classified as types of?

   A. independent super retailer B. off-price retailer C. on-price retailer D. independent off-price retailer...

3. The portable factory equipment such as lift trucks is an example of?

   A. industrial accessory equipment B. industrial office equipment C. fixed equipment D. installation...

4. The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as?

   A. basing point pricing B. uniform delivered pricing C. freight on board origin pricing D. zone pricing...

5. The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?

   A. emergency items B. repair items C. equipment D. operating supplies...

6. Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?

   A. user status B. usage rate C. loyalty status D. benefits sought...

7. The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?

   A. category killer B. discount killer C. limited inbound retailers D. limited outbound retailers...

8. The retailer store ‘Sears’ is an example of?

   A. outbound store B. inbound store C. department store D. intensive store...

9. Considering types of retailers, the store which only carries limited product line is classified as?

   A. specialty stores B. department store C. discount store D. super store...

10. The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as?

    A. exclusive marketing B. shopper marketing C. outbound marketing D. inbound marketing...