__________ goods constitute the bulk of most countries’ production and marketing efforts.

Related Mcqs:

1. The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?

   A. forward direction
   B. backward direction
   C. leftward direction
   D. rightward direction

2. The lot of marketing efforts are required to market the products and services for the product category called?

   A. unsought consumer products
   B. specialty industrial products
   C. industrial augmented products
   D. sought primary products

3. If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?

   A. differentiable segment
   B. non-differentiable segments
   C. intermarket segmentation
   D. intramarket segmentation

4. If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?

   A. differentiable segment
   B. non-differentiable segments
   C. intermarket segmentation
   D. intramarket segmentation

5. The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

   A. Marketing concept
   B. Selling concept
   C. Production concept
   D. Product concept

6. The emergency, goods and impulse goods are the types of __________?

   A. convenience goods
   B. shopping goods
   C. unsought goods
   D. specialty goods

7. The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?

   A. forward direction
   B. backward direction
   C. leftward direction
   D. rightward direction

8. In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?

   A. fluctuating demand
   B. stable demand
   C. unstable demand
   D. freeze demand

9. The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?

   A. homogeneous shopping goods
   B. heterogeneous shopping goods
   C. impulse shopping goods
   D. emergency shopping goods

10. In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?

    A. facilitators
    B. terminators
    C. merchants
    D. agents