A. average width of product mix
B. average length of product mix
C. average depth of product mix
D. consistency of product mix
Related Mcqs:
- If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?
A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mix - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
A. line deepening
B. line filling
C. line stretching
D. line consistency - The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The sales goals set for company division or product lines are referred as ___________?
A. sales quota
B. production quota
C. demand potential
D. marketing expenses quota - The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The total cost is divided by production level to calculate _________?
A. average costs
B. fixed costs
C. variable costs
D. discounted costs
