A. expected products
B. basic product
C. augmented products
D. potential product
Related Mcqs:
- In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?
A. expected products
B. basic product
C. augmented products
D. potential product - In fourth level of customer value hierarchy, the marketer converts the expected products into __________?
A. expected products
B. basic product
C. augmented products
D. potential product - According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
A. expected products
B. basic product
C. augmented products
D. potential product - The fundamental level of customer’s value hierarchy is ___________?
A. durable goods
B. no durable goods
C. core benefit
D. basic product - The marketer who looks forward for the customer’s needs in near future is classified as ____________?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers - The marketer who discovers the customer solutions which they do not offer is considered as _____________?
A. responsive marketers
B. anticipative marketers
C. creative marketers
D. market driven marketers - In marketing, the potential customer’s familiarity with advertising creates?
A. brand familiarity
B. brand conviction
C. both a and b
D. none of above - If customer’s expectations and products performance matches, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above - The third step in the customer’s value analysis is __________?
A. assessing the attributes importance
B. assessing the company’s performance
C. monitoring competitor’s performance
D. both B and C - According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family
