A. channel coordination
B. channel conflict
C. channel trade release
D. channel distributive rights
Related Mcqs:
- The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?
A. channel trade release
B. channel distributive rights
C. channel ordination
D. channel conflict - The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as?
A. functional discount
B. quantity discount
C. cash discount
D. seasonal discount - The persuasion of goal with less or more vigor objectives is classified as _________?
A. motivation
B. intensity
C. demonization
D. psychogenic factors - The successful and goal oriented people who focus on family and career are classified as _________?
A. motivators
B. non-motivators
C. achievers
D. non-thinkers - The kind of strategy which is used by the company to achieve advertising objectives is classified as?
A. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget - The particular communication that must be achieve within definite target audience within specific time is classified as?
A. message decision
B. media decision
C. advertising objective
D. advertising evaluation - The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - A written document that summarizes the marketing objectives and how to achieve them is called __________?
A. corporate plan
B. strategic plan
C. marketing plan
D. marketing objective - In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?
A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel - The channel system of company sells its products directly to its customers is classified as
A. direct marketing channel
B. indirect marketing channel
C. descriptive channels
D. functional channels