When the firm concentrates on serving needs of any specific customer group, it is considered as __________?

Related Mcqs:

1. The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?

   A. solution based segmentation
   B. need based segmentation
   C. segment identification
   D. segment attractiveness

2. The compelling images which appeal the customer’s psychological needs is considered as __________?

   A. employee differentiation
   B. process differentiation
   C. image differentiation
   D. working differentiation

3. The state which describes how well the market offering fulfill the customer’s needs, is considered as __________?

   A. brand imagery
   B. brand feelings
   C. brand salience
   D. brand performance

4. The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?

   A. involuntary franchising
   B. voluntary chain
   C. involuntary chain
   D. voluntary franchising

5. In ‘Butterflies’ group, the customer needs and company’s market offering has?

   A. Good fit
   B. Little fit
   C. Strong fit
   D. Limited fit

6. The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?

   A. brand salience
   B. brand performance
   C. brand imagery
   D. brand feelings

7. The technique which tries to identify real cost of serving an individual customer is called ______?

   A. activity based accounting
   B. cost based accounting
   C. price based accounting
   D. turnover based accounting

8. According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?

   A. physiological needs
   B. social and safety needs
   C. esteem needs
   D. self-actualization needs

9. The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?

   A. corporate environmentalism
   B. individual environmentalism
   C. market environmentalism
   D. environment segmentation

10. A company which satisfies the needs of customers with same products are considered as __________?

    A. competitor’s
    B. industry
    C. Corporation
    D. organization