A. savvy shoppers
B. non-savvy shoppers
C. enthusiast
D. non-enthusiast
Related Mcqs:
- The people who seek products with functional or practical purposes are considered as _________?
A. makers
B. destroyers
C. non-makers
D. non-destroyers - Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets - The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?
A. offset
B. buy back arrangement
C. barter
D. compensation deal - The people, who favors stylish products and have limited income are classified as _________?
A. strivers
B. non-strivers
C. non-believers
D. believers - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - The group of people who are self-sufficient and down-to-earth are considered as _________?
A. non-makers
B. non-destroyers
C. makers
D. destroyers - The passive people who are very concerned about their favorite brands are considered as _________?
A. survivors
B. non-survivors
C. destroyers
D. makers
