The structure, policies and corporate culture to change business environment are called __________?

Related Mcqs:

1. The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

2. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?

   A. sales promotion
   B. personal selling
   C. public relations
   D. advertising

3. The kind of online marketing domain which is initiated by business to target the business is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

4. The retail business built on a place that is owned, planned and developed as single business unit is classified as?

   A. shopping center
   B. specialty center
   C. corporate center
   D. warehouse club center

5. In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?

   A. fluctuating demand
   B. stable demand
   C. unstable demand
   D. freeze demand

6. The conditions of sales, price policies and territorial rights are all considered as the elements of __________?

   A. trade-relations mix
   B. spatial-relations mix
   C. jobbers-relations mix
   D. shoppers-relations mix

7. If the demand for the product does not change with the small change in price then the demand is said to be ________?

   A. interactive
   B. augmented
   C. elastic
   D. inelastic

8. The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?

   A. direct approach
   B. indirect approach
   C. internal assessment
   D. external assessment

9. The managerial approach which focuses on bringing up ideas that helps producing profits as well preserve living environment is called?

   A. seller’s adaptation view
   B. environmental sustainability
   C. consumer profitability
   D. customer sustainability

10. The ‘natural forces or factors’ are considered in company’s environment called?

    A. Macro environment
    B. Microenvironment
    C. Both a and b
    D. None of above