Any occasion on which the brand or product is encountered by end customers is called __________?

Related Mcqs:

1. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

2. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

3. The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

   A. total customer benefit
   B. total customer cost
   C. total economic cost
   D. total functional cost

4. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

5. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

6. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

7. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

8. The parent brand if it is associated with multiple products in brand extension is called _________?

   A. family brand
   B. product extension
   C. sub-product
   D. parent company

9. The number of customers or potential customers who will help in company’s growth is classified as __________?

   A. customer’s base
   B. retailer’s base
   C. distributor’s base
   D. marketer’s base

10. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

    A. communication
    B. inspiration
    C. simplifying
    D. straddling