A. database marketing
B. customer database
C. detailed database
D. company database
Related Mcqs:
- The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions - The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website - According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing - The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?
A. crowdsourcing
B. internal sourcing
C. off sourcing
D. off shoring - Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - To form significant picture of the world, the process of information selection, organizing and interpreting is referred as?
A. perception
B. brand image
C. self-concept
D. self-image - The Website build to engage customers from different places to move them closer for marketing outcome is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website - The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
A. event marketing
B. sponsored marketing
C. online marketing
D. off deal marketing - The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
A. selective attention
B. selective noticing
C. selective shopping
D. selective ad watching - If customers perceive that price of product is less than the value it provides to customer then the customer?
A. would buy product
B. would not buy product
C. would get free products
D. would get discount
