A. product benefits
B. services benefit
C. image benefit
D. all of the above
Related Mcqs:
- The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
A. customer size and profile
B. clarity
C. relevance
D. risk profile - The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?
A. customer perceived value
B. company market value
C. customer affordability
D. customer reliability - The benefits that customer’s views are essential to credible market offering are classified as ___________?
A. competitive points of parity
B. category points of parity
C. desirable points of parity
D. comparative points of difference - The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?
A. desirable points of parity
B. comparative points of difference
C. competitive points of parity
D. category points of parity - According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
A. expected products
B. basic product
C. augmented products
D. potential product - The business buyers seek the benefits in economic, social and technical terms and in total classified as_________?
A. highest benefit package
B. lowest benefit package
C. medium benefit package
D. initiating benefit package - The whole cluster of benefits when company promises to deliver through its market offering is called _________?
A. value proposition
B. customer proposition
C. product proposition
D. brand proposition - The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost - The customer adopter groups include?
A. innovator
B. early majority
C. laggard
D. early adopter - The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions
