The customer adopter groups include?

Related Mcqs:

1. The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile

   A. customer size and profile
   B. clarity
   C. relevance
   D. risk profile

2. The adopter group who tries to come up with innovative ideas at higher risk is called?

   A. late majority
   B. early majority
   C. innovators
   D. early adopters

3. The adopter group ‘laggards’ are?

   A. deliberate
   B. guided by respect
   C. skeptical
   D. tradition bound

4. The adopter group who is the suspicious of change is classified as?

   A. late majority
   B. early majority
   C. laggard
   D. early adopter

5. The adopter group ‘early adopters’ is classified as?

   A. deliberate
   B. guided by respect
   C. skeptical
   D. tradition bound

6. The adopter group ‘innovators’ are?

   A. deliberate
   B. venturesome
   C. skeptical
   D. tradition bound

7. The adopter group ‘early majority’ is?

   A. deliberate
   B. guided by respect
   C. skeptical
   D. tradition bound

8. The adopter group ‘late majority’ is classified as?

   A. deliberate
   B. guided by respect
   C. skeptical
   D. tradition bound

9. The religious groups and trade-union groups are best classified in _____________?

   A. primary groups
   B. secondary groups
   C. membership groups
   D. transaction groups

10. According to VALS framework, the consumer’s dimension groups having high resources do not include _________?

    A. innovators
    B. thinkers
    C. achievers
    D. strivers