A. customer size and profile
B. clarity
C. relevance
D. risk profile
Related Mcqs:
- The brand association which can be made with the personal relevance is classified as _________?
A. differentiability
B. feasibility
C. desirability
D. deliverability - In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?
A. performance
B. advantage
C. presence
D. brand relevance - The highly energized differentiation, esteem, knowledge and relevance are shown by __________?
A. leadership brands
B. declining brands
C. strong brands
D. evident brands - The ‘total customer benefits’ include _________?
A. product benefits
B. services benefit
C. image benefit
D. all of the above - The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?
A. desirability
B. deliverability
C. differentiability
D. feasibility - The program multiplier includes __________?
A. channel support
B. distinctiveness
C. market dynamics
D. competitive reactions - The market multiplier includes __________?
A. market dynamics
B. competitive reactions
C. channel support
D. distinctiveness - The customer adopter groups include?
A. innovator
B. early majority
C. laggard
D. early adopter - The higher is the gap between product performance and customer expectations, the customer is?
A. more satisfied
B. more dissatisfied
C. more delighted
D. none of the above - If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. would get free products
B. would get discount
C. would buy product
D. would not buy product
