A. brand awareness
B. brand knowledge
C. brand stature
D. brand value
Related Mcqs:
- The lower level of esteem, energy and high knowledge are shown by _________?
A. strong brands
B. evident brands
C. leadership brands
D. declining brands - The lower levels of esteem and knowledge are shown as _________?
A. faded brands
B. failed brands
C. strong new brands
D. existing brands - The highly energized differentiation, esteem, knowledge and relevance are shown by __________?
A. leadership brands
B. declining brands
C. strong brands
D. evident brands - The sophisticated and active people with high self-esteem are classified as _________?
A. non-innovators
B. innovators
C. non-achievers
D. innovators - The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?
A. visualizations
B. personifications
C. laddering
D. associations - A company can create differentiation for its product with the help of _________?
A. channel differentiation
B. image differentiation
C. employee differentiation
D. all of the above - The means of reconciling and conflicting customer’s goals and create best solutions for customers is considered as _________?
A. straddle positioning
B. straddle segmentation
C. straddle targeting
D. straddle points of parity - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?
A. internal assessment
B. external assessment
C. direct approach
D. indirect approach - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity
