A. attachment
B. product and trade
C. price premiums
D. market capitalization
Related Mcqs:
- In value stages, the shareholder value must consider ________?
A. attachment
B. product and trade
C. price premiums
D. market capitalization - In value stages, the brand performance must consider _________?
A. price elasticity
B. associations
C. communications
D. risk profile - In value stages, the customer’s mind-set should consider _________?
A. associations
B. communications
C. cost structure
D. stock price - Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
A. Cost of investment on marketing
B. Relative market share
C. Market growth rate
D. Relative market share plus market growth rate - The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - In PLC stages, the stage in which the company’s investment costs mount is classified as?
A. testing stage
B. development stage
C. buying stage
D. merger stage - The major product variables that retailers must consider includes?
A. services mix
B. product assortment
C. store atmosphere
D. all of above - The pricing strategy which considers setting the price after designing marketing program is classified as?
A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing - The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?
A. franchise organization
B. member organization
C. link organization
D. administered organization
