The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?

Related Mcqs:

1. The difference between perceived costs and perceived benefits is classified as________?

   A. buyer’s incentive
   B. seller’s incentive
   C. corporate incentive
   D. competitor’s incentive

2. The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?

   A. lexicographic heuristics
   B. eliminating-by-acceptance heuristic
   C. heuristics
   D. conjunctive heuristic

3. The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

   A. total customer benefit
   B. total customer cost
   C. total economic cost
   D. total functional cost

4. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

5. The attributes that are valued by the customers are classified as ___________?

   A. customer leverage advantage
   B. customer advantage
   C. competitor inspired advantage
   D. relied advantage

6. The benefits or characteristics that customers strongly attribute with the brand are considered as __________?

   A. points of association
   B. points of differences
   C. points of references
   D. points of positioning

7. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

8. The value that customers give up to get the benefits of products or services is classified as?

   A. discount
   B. value added tax
   C. price
   D. tax

9. The number of customers or potential customers who will help in company’s growth is classified as __________?

   A. customer’s base
   B. retailer’s base
   C. distributor’s base
   D. marketer’s base

10. The brand attributes associations that are not unique but similar to some other brands are classified as __________?

    A. points of disparity
    B. points of parity
    C. points of difference
    D. similar attributes