The compelling images which appeal the customer’s psychological needs is considered as __________?

Related Mcqs:

1. A company which satisfies the needs of customers with same products are considered as __________?

   A. competitor’s
   B. industry
   C. Corporation
   D. organization

2. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

3. The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?

   A. integrated marketing communications
   B. integrated strategic channels
   C. integrated outbound channels
   D. none of the above

4. The needs that arise from psychological states such as need of belonging are classified as ____________?

   A. psychogenic
   B. biogenic
   C. formal needs
   D. monitored needs

5. According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?

   A. physiological needs
   B. social and safety needs
   C. esteem needs
   D. self-actualization needs

6. The number of customers or potential customers who will help in company’s growth is classified as __________?

   A. customer’s base
   B. retailer’s base
   C. distributor’s base
   D. marketer’s base

7. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

   A. Reactive market orientation
   B. Proactive marketing orientation
   C. Total market orientation
   D. Impulsive market orientation

8. The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as?

   A. fake pricing
   B. termed pricing
   C. dynamic pricing
   D. international pricing

9. The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called?

   A. channel view marketing
   B. adaptation marketing
   C. sustainable marketing
   D. executive style marketing

10. The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?

    A. selective attention
    B. selective noticing
    C. selective shopping
    D. selective ad watching