The analysis of how customer experiences contribute to company’s competitive advantage is classified as __________?

Related Mcqs:

1. According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?

   A. real
   B. win
   C. worth doing
   D. less worthy

2. The type of competitive advantage which is used as springboard to create new advantages is classified as __________?

   A. leverage able advantage
   B. non leverage advantage
   C. announced advantage
   D. inspiring advantage

3. The loss in sales because of poor quality raw materials have been used in production is concluded in companys?

   A. Strengths
   B. Weaknesses
   C. Opportunities
   D. Threats

4. The Companys strengths and weakness are evaluated in?

   A. PEST analysis
   B. SWOT analysis
   C. Both a and b
   D. None of above

5. The brand which competes with others and focuses on competitive analysis is best classified as _________?

   A. competitive frame of reference
   B. visual frame of reference
   C. positioned frame of reference
   D. extended frame of reference

6. Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?

   A. market follower
   B. market niche
   C. market challenger
   D. market leader

7. The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?

   A. inbound promotion
   B. outbound promotion
   C. organizational promotion
   D. consumer promotions

8. The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?

   A. corporate website
   B. marketing website
   C. branding website
   D. viral website

9. The third step in the customer’s value analysis is __________?

   A. assessing the attributes importance
   B. assessing the company’s performance
   C. monitoring competitor’s performance
   D. both B and C

10. The first step in analysis of customer value is to __________?

    A. identify customer’s value attributes
    B. assessing the attributes importance
    C. assessing the company’s performance
    D. assessing the competitor’s performance