A. marketing-mix modeling
B. customer-mix modeling
C. data-mix modeling
D. market oriented research
Related Mcqs:
- The off-price retailer that sells limited brand names for grocery items or other variety, offering discount to customers who pay membership fees is called?
A. factory outlets
B. warehouse clubs
C. factory clubs
D. surplus center - The collection of data through primary and secondary data sources is classified as __________?
A. data sources
B. observational research
C. objective research
D. applied research - The decision made about the research approaches, data sources and sampling plan is included in__________?
A. research plan development
B. problem definition
C. deciding mission statement
D. reporting of findings - The information obtained from company’s network data sources is classified as?
A. internal databases
B. external databases
C. outsourced databases
D. both a and b - The systematic design which analysis and report the data is called _________?
A. systematic research
B. research validity
C. marketing research
D. research process - The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?
A. category killer
B. discount killer
C. limited inbound retailers
D. limited outbound retailers - The retailer store ‘Sears’ is an example of?
A. outbound store
B. inbound store
C. department store
D. intensive store - In retailer industry, the Tiffany and Williams Sonoma are considered as?
A. full-service retailers
B. self-service retailers
C. limited service retailers
D. super retailers - The off-price retailer that is division of some large retail corporation is classified as?
A. independent super retailer
B. off-price retailer
C. on-price retailer
D. independent off-price retailer - The kind of retailer whose product line consists of airlines, colleges and hotels is classified as?
A. independent off-price retailer
B. service retailers
C. categorized retailer
D. off-price retailer
