The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?

Related Mcqs:

1. The technique in which respondents are presented with a picture and to write what they think about the picture is called?

   A. thematic appreciation test
   B. story appreciation test
   C. graphic appreciation test
   D. word appreciation test

2. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?

   A. open-ended questionnaire
   B. close-ended questionnaire
   C. quantitative measures
   D. qualitative measures

4. The process through which we organize, select and compile information to create meaningful picture is classified as_________?

   A. motivation
   B. perception
   C. loyalty
   D. status quo

5. The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?

   A. point of purchase promotion
   B. cents off deals
   C. sales premium
   D. advertising specialties

6. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

7. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

8. The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as?

   A. cash refunds
   B. cash sample
   C. sweepstakes
   D. cents off deals

9. The perceptions of the customer about the value of products are considered to set the?

   A. floor for cost
   B. ceiling for prices
   C. floor for prices
   D. ceiling for cost

10. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?

    A. esteem
    B. perceived esteem
    C. energized esteem
    D. energized similarities