A. potential demand
B. estimated demand
C. company demand
D. minimum demand
Related Mcqs:
- The difference between perceived costs and perceived benefits is classified as________?
A. buyer’s incentive
B. seller’s incentive
C. corporate incentive
D. competitor’s incentive - The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
A. competitive advantage
B. corporate advantage
C. branding advantage
D. premium advantage - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The detailed description of products, target market, competitors and customer value proposition is classified as?
A. write-up
B. write-down
C. follow-up
D. none of above - The sales limit is expected because of increase in the marketing effort as compared to competitors is called as ____________?
A. Company sales potential
B. product sales potential
C. market demand potential
D. forecasted sales - The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?
A. exclusive distribution
B. exclusive dealing
C. inclusive distribution
D. intensive distribution - The value that customers give up to get the benefits of products or services is classified as?
A. discount
B. value added tax
C. price
D. tax - The added value on products and services is called ________?
A. advertising
B. brand equity
C. branding
D. valuing
